No one loves networking better than me, no one! Of course I am being silly but truthfully connections in all parts of interactions virtuality and in reality are extremely important to our mental health. One of my new mindsets is self-innovation. As it is important especially during this time because of our new, updated virtual personas. We need our connections and we also need to be able to flex with the times.
Prior to the pandemic, we physically were available even if we worked remote or at a specific location. During the pandemic, the change of visibility went from 98% to 0% in a forced quarantine. To move forward and pick up the pieces we need to embrace the new self-innovation discovery and remarket ourselves as well as our brands. The reason for remarketing must deal with being empathetic but how do we show that virtually. As we all know, there are no repeats of first impressions. First impressions via virtual would be our profile pictures.
At first glance.
Some profiles are missing images but we need to take into account that who we are posting messages to may be visual learners. This is why profile pictures really make the connection with potential people of interest.
If you work for a corporate environment and wear professional attire chances are in person you make a great impression and prior to the pandemic your branding was on point.
Currently, your image may need to adjust for a more casual profile picture if you are home working and if you are hybrid at may be a professional casual look; why would we do this? We make this slight change to stay relevant. If you decided to leave your picture on your profile without an update the feedback from many sources state that you are coming off stagnant and not in touch.
However, if you want to keep it crisp and professional, I would suggest updating to a current polished look. For example if you have the same picture from twenty years ago chances are when you do finally zoom meet out in person the connection wont feel genuine.
Let us dissect this slightly: If you change your profile picture very often this can come across as insecure however, if you change it periodically to stay relevant with the current events as they happen this comes across as approachable.
Branding pictures are treated differently: If your brand is one image no matter when it was taken but used for all media, I would suggest keep it consistent unless your brand changes. Being recognizable as part of the brand is not something you want to constantly change. For example if you use specific colors or patterns when people see this they will connect it to you. So it is important for your brand to reflect who you are and maintain consistency.
Our virtual persona is more than just our profile pictures although if you are marketing, even if the content is valuable data without an image, the post tends to be swiped, overlooked, or simply ignored.
Your persona is something to invest in. Recently, I wanted to review platforms by usage and the format is called MAU, which stands for “Monthly Active Users, and MUVs stands for Monthly Unique Visitors.” (Lua, 2020) Utilizing the data from Buffers top 21 list I compiled this graph below to show the most popular by the billions of active users monthly.
As we can see by this chart Facebook is the number one social media platform on the earth with over 2.3 billion monthly users. What does this mean, at first glance we can assume that the feeling of facebook and family connections is the purpose but for marketing you can reach 1/3 of the earth’s population for your business. Why not take that opportunity showcase yourself virtually here.
TikTok with 500 million MAU, has the most interesting pattern that grasp the full attention span and it reaches so many demographics who are willing to join and participate. Virtually brand new on the spot singers are turned into superstars. I personally felt that when my last post got 1160 that I was Tik Tok Famous.
With this platform you are limited to a specific window of time. The impression is so impactful that is truly keeps you watching and becoming addicted to it. This is great if you are the content magnet pulling in that attention. How does it work? It only gives you a glimpse that continues to loop. Therefore, capturing the intrigue and then swiping to the next content.
Many have wondered can 30 seconds be so appealing, and the answer is yes. We are attracted within the first second of a meme and most songs are not longer than 4 minutes unless it is a song by the singer Meatloaf. This is truly a winning strategy like the psychology behind casino design that allows for one user to see so much content in a fleeting period and lose track of time.
Linkedin has about 294 million MAU, which is about 13% of Facebooks grasp but still worthy enough for the connections. I utilize LinkedIn daily, I post and reach out and make sure to constantly update all my information to stay current. My profile is different depending on what media it is on for example my LinkedIn as seen below is simple, approachable and current.
Will I change this picture? Yes, but timing is key. For Instagram with 1 billion MAU, it is exceedingly popular. When you post for marketing you really need to know and understand your concept. This can be described as a storyboard remembering branding and consistency and when posting the message needs to come across is less than 1 sec, so this needs to be meme like and have a value of an icon. For example, when you see a swoosh, you know it is Nike or if you see that famous green mermaid you start craving Starbucks. These are the 1 sec recognitions of those brands and even if it is holiday or a distinctive design that fluidity flows with their brand. That is how you need to design your brand and how it lands.
Value of maintenance regarding networks is so important because staying connected creates a simple partnership of benefits. With two-way communication highways the value of information can be worth more than a monetary interest.
When engaging I know what my message is; what I want to say; but I do not know what I am about to hear. Therefore, understanding the links value is where opportunity can be for both parties. Consequently, I always like to learn the information and hear what the other person wants to convey. It is then I can adjust my message in the conversation. The other part is that sometimes, I make a connection and on face value we cannot offer the other one a direct benefit.
What we can offer is value outside of the connection like a compensation or return of value through interconnected contacts; a third party. Having this contact creates an advantage to the dynamic and making the bridge is the mutual benefit that we all can potentially share, which would be the common interest. Through connections, we can create fresh ideas, advances on projects and goals, opportunities, advice and strategy, support and new perspectives.
Artificial Intelligence (AI) predicts client’s likelihood to engage with your business and unite them with your strategy and potential profits. Effective strategy with social media can build a brand and the ability to read the data and project possibilities can potentially foresee the next move based on the tracked insight. Tools used by AI are hashtags, patterns, clicks and overall user behavior and tendencies.
Most social media platforms utilizes this data and if you turn your personal account into a business account you can review this type of data.
Analytics and Insights
Analytics and Insights, are the data tools that review the large pools of data collected by the AI. This creates tools for you to view specifics based on the analytical data and decide next moves and strategy. The steps of analytics are usually: collection, process, feed, review and compare.
Data can include demographic information such as: age, gender, marital status, income, education, geographic location and employment. If you are trying to reach these group you can adjust where and how you post or advertise on these social media platforms.
This data when viewed on either a timeline or over fiscal timelines can reveal crucial data. When compared to businesses similar to yours, creates the insight and hidden potentials.
Insights are very rewarding as they offer an opportunity for change, learning and competition.
There is always a fundamental opportunity to connect with a person and to respect that connection and offer mutual benefits. The social platforms will help connections prosper and relate while the technology will help to create a strategy to for next steps.
Thank you for connecting on this journey of Fannytasticlife!